Horny Writing Advice

If you honk, they will come

That’s what my uncle learned from helping his dad feed the cows. His dad would drive the old pickup with a couple bales of hay in the bed down to the pasture gate. Once he drove through the gate, his dad would honk and all of the cows would gather for dinner.

For us as writers, we know that if you market your book project, you will get readers. If you don’t, you probably won’t. A good marketing strategy will make or break your publishing benefits.

Don’t honk until you’re through the gate

One day, my uncle went with his dad as usual, but this time, his dad wanted him to drive. My uncle was a young, smart guy at the time, so he took off down the road with his dad next to him in the cab. As he neared the gate, my uncle tapped the horn. Before he could open the gate and come through, the cows were there for their food. Unable to get through, he looked to his dad for help. His dad’s advice? You don’t honk ‘til you’re through the gate.

This advice applies greatly to a writer. If you promote your book, people will buy it. The more you honk, the more they will come.

At the same time, you don’t want to honk too early, either. This would be like promoting your book before a date has been set by your publisher. Or, for an indie/self-pub author, before you’ve completed your manuscript. Yes, you need to promote; just don’t do it until the wheels are moving and you’re driving through that gate.

One final word of advice?

Don’t toot your own horn

So, you’ve done your promoting, you’ve published your book, some copies have sold, and now it’s time for your readers to do the work. You need other people’s reviews. Let them brag on your book baby. Now, there’s nothing saying that you can’t promote this, too! I think a lot of people don’t even think about supporting an author other than buying their book. Especially online, a person may only buy a book because of the ratings and reviews.

Get your readers involved with your marketing and get the word out!

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